Behind Your Coffee

SEASON 1 > EPISODE #8

Edy Bieker: Blend quality class


“Simply mixing two coffees with various different proportions gives endless possibilities.”

Every single type of raw coffee has particular characteristics it develops after roasting and extraction. Some of these characteristics are strong, others more delicate. So when they’re blended, essentially different characteristics are put together giving a unique result that often gives even more satisfaction.

Individual origins can give certain sensations. Blends can sometimes be more complete.

Depending on the time of day, perhaps one way of drinking is better than another.

At the end of the day, what’s important is curiosity. The curiosity of the consumer to find different products and more awareness about how they are offered and what they represent.

SEASON 1 > EPISODE #8

Edy Bieker: Blend quality class


“Simply mixing two coffees with various different proportions gives endless possibilities.”

Every single type of raw coffee has particular characteristics it develops after roasting and extraction. Some of these characteristics are strong, others more delicate. So when they’re blended, essentially different characteristics are put together giving a unique result that often gives even more satisfaction.

Individual origins can give certain sensations. Blends can sometimes be more complete.

Depending on the time of day, perhaps one way of drinking is better than another.

At the end of the day, what’s important is curiosity. The curiosity of the consumer to find different products and more awareness about how they are offered and what they represent.

Unveiling all the secrets about coffee.
Unveiling all the secrets about coffee.