Coffee is among the most loved and popular beverages to start the day. While coffee lovers are looking for high-quality coffee beans, they are also increasingly becoming more conscious about ethical and eco-friendly practices in the coffee industry. Several brands so far have started working towards a more sustainable and fair-trade business model. Faitrade-certified coffee brands ensure their farmers are paid fairly, have sufficient training and adequate working conditions. These brands are also further focused towards plastic free, carbon neutral working process, using renewable resources and compostable packaging. Fair trade is an important element in every industry but coffee farmers are one of the most vulnerable to market price fluctuations and fair trade is making sure farmers are protected, which is why many coffee consumers are looking towards brands that ensure fair working practices.

The ancient practice of alchemy was a blend of the beginnings of philosophy, magic and chemistry. Alchemists searched for a mysterious substance called the Philosopher’s Stone, that would transform base metals into gold. They also believed in the elixir of life – a magical potion that would bring health, wealth and immortality. At De’Longhi, there’s a magical potion we’re obsessed with. It’s called coffee: and there’s certainly an art and a science to making it well.