Laura, Coffee farmer from Quindio, Colombia, is the first link of the chain. For her, quality is everything and achieving quality means understanding and respecting coffee beans.

For the French roaster Alexis Gagnaire a good roaster must also be a good technician who knows exactly how to select high-quality coffee beans and creatively transform them.

To Dan, barista trainer for the Specialty Coffee Association, spreading knowledge about responsible coffee is crucial. Working coffee to perfection is a combination of craft and science.

Teacher, green blogger and coffee lover, for Svenja carefully-selected coffee is one of her many lifestyle choices to enjoy her daily ritual responsibly and appreciates the work behind it.