Criteria Coffee By Craig
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Criteria Coffee

Criteria Coffee offers seasonally picked coffees that are of superior quality, responsibly sourced and roasted in Melbourne for the world to enjoy. Produced by a team of multi-award-winning coffee experts, each blend is processed in their signature roast style to bring out maximum flavour.  Founded by Craig Simon, a veteran of Australian coffee, Craig has played an instrumental role in elevating our countries appreciation for what is no longer considered as a ‘functional beverage’. Craig has represented our country three times on the World Barista Competition stage, achieving recognition of his coffee evaluation skills as Australia’s first Q-Grade Instructor (one of 50 positions held worldwide). Criteria is dedicated to producing coffee that exceeds expectations and inspires a community of coffee enthusiasts and professionals, with a commitment to sharing not only amazing tasting products, but the skills and know-how to achieve your own coffee goals.
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https://criteriacoffee.com/

B-Corp
Certified

B-Corp
Certified

Roaster's Coffee

The Crowd Pleaser 250g
Criteria Coffee
The Crowd Pleaser

While we all love the unique expression of a single-origin coffee, sometimes a blend of origins on the espresso machine is a thing of beauty. This blend brings a depth of flavour which is often difficult to achieve with cherries from one farm. The Crowd Pleaser blend combines the ripe red fruits of a natural process Ethiopian coffee and the deeper chocolate tones of a smooth Brazilian coffee, put together in a ratio that allows both to shine and complement one another. This blend will deliver flavours of chocolate and cherry through both espresso and milk.

Blend
Chocolate

Roaster deep dive

Well, we have the pedigree. To be more precise we have Thomas, our buyer and coffee roaster. What he doesn’t know about coffee isn’t worth knowing. A New Zealander by birth and an admitted London café culture aficionado. It’s like having an encyclopedia of coffee at your fingertips. Just a little more fun.

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Criteria Coffee
Criteria Coffee offers seasonally picked coffees that are of superior quality, responsibly sourced and roasted in Melbourne for the world to enjoy. Produced by a team of multi-award-winning coffee experts, each blend is processed in their signature roast style to bring out maximum flavour.  Founded by Craig Simon, a veteran of Australian coffee, Craig has played an instrumental role in elevating our countries appreciation for what is no longer considered as a 'functional beverage'. Craig has represented our country three times on the World Barista Competition stage, achieving recognition of his coffee evaluation skills as Australia's first Q-Grade Instructor (one of 50 positions held worldwide). Criteria is dedicated to producing coffee that exceeds expectations and inspires a community of coffee enthusiasts and professionals, with a commitment to sharing not only amazing tasting products, but the skills and know-how to achieve your own coffee goals.