Transforming with integrity
International Coffee Day: Coffee Goes Circular
October 1, 2022, marks International Coffee Day, a day to promote and celebrate coffee as a beverage with events now occurring in 77 countries and thousands of places around the world on 1st October. This day was agreed upon by the Member States of the ICO to choose a single day of celebration for coffee lovers around the world. This year’s celebration highlights its sustainability and circular economy.
The circular economy and the coffee industry
The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products for as long as possible. In this way, the life cycle of products is extended. In practice, it implies reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible. These can be productively used again and again, thereby creating further value.
The circular economy can play a part in the coffee industry too.
More and more stakeholders have started exploring ways to promote a circular economy by recycling, reusing, and reducing waste. For example, a new life can be given to coffee grounds, chaff and other by-products along the chain, transforming them into new objects or fertilizers where possible.
De’Longhi continues its sustainability journey by celebrating the ICD
For this year De’Longhi has chosen to partake in the International Coffee Day not only to celebrate the most popular drink in the world but also to announce its sustainability journey kick-off. To De’Longhi, coffee is more than just a drink, it’s an experience and it’s a whole chain that, as a bean to cup coffee machine does, transforms beans into a great cup of coffee: with respect to the places of origin, the farmers, the roasters, and those whose work contributes to the final product.
With its sustainability commitment, De’Longhi aims at empowering responsible coffee consumption by bringing consumers closer to their coffee and the process behind it, guiding them toward informed decisions to lay the foundation for responsible coffee-making experiences. Since the impact of our actions supersedes the cup, De’Longhi believes everyone can make difference, and that transforming with integrity from bean to cup is one of the effective ways to start.
Championing a sustainable future for the coffee sector is a commitment that requires the collaboration of everyone involved in its production, together with the support of qualified partners who can educate and guide stakeholders along the coffee chain, allow consumers to make responsible coffee choices as well as address urgent industry challenges like climate change, biodiversity loss and the livelihoods of farmers.
Finally, as a Group, over the last decade, De’Longhi has been taking steps to analyze and improve its business and operational processes. By continuously learning, De’Longhi can act with integrity for the planet and make a positive impact on the world around us. As part of the brand mission, by 2025 De’Longhi is committed to considering energy efficiency and eco-features in product development.
Sustainability is a journey, and this is just the beginning that will lead to reinforcing the actions that the brand as part of De’Longhi Group has started and launching new projects with partners like the Slow Food Coffee Coalition and World Coffee Research. International Coffee Day is a smart way to celebrate coffee, serving as a jumping point to implement a more conscious approach over the next 364 days.